Marketing Insights
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Posts related to: ‘Facebook’

Six Strategies to Turn Your B2B Social Accounts into Success Stories

Six Strategies to Turn Your B2B Social Accounts into Success Stories

I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads.  Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]

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Benchmark Report: eCommerce Is Having a Big Moment

Benchmark Report: eCommerce Is Having a Big Moment

In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways:  […]

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The State of Digital Advertising 2019

The State of Digital Advertising 2019

For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]

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How to Complement Your In-Person Events with Facebook Ads

How to Complement Your In-Person Events with Facebook Ads

If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with outdoor events, parties, and concerts. If your brand is joining the fray and […]

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Facebook’s New Metrics and Changes to Potential Reach

Facebook’s New Metrics and Changes to Potential Reach

Starting April, 30, 2019, Facebook’s relevance score will be replaced with three new “granular” metrics, plus they’ll swap out six other metrics to provide more actionable insights. As of the changeover date, the old metrics will no longer be available in Facebook’s product interfaces or in the release of Ads Insights API v3.3. Another change: […]

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Message Booster: Automatically Amplify Your Best Organic Posts

Message Booster: Automatically Amplify Your Best Organic Posts

Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]

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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

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Looking Back at the Big Bang

Looking Back at the Big Bang

We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]

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Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]

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Top 10 Trends in Digital Advertising in 2019

Top 10 Trends in Digital Advertising in 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]

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