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Posts related to: ‘Attribution’

How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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Things to Keep in Mind About Attribution Models

Things to Keep in Mind About Attribution Models

This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […]

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Attribution Rules at SMX West 2018

Attribution Rules at SMX West 2018

Over 1,000 digital marketers braved the torrential rain and weather delays to attend SMX West 2018 in the San Jose Convention Center from March 13-15. Despite a wide-ranging agenda that included artificial intelligence and voice search, the emphasis of this year’s show fell squarely on marketing attribution. Scoring Points with Attribution We all know that […]

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The Myths & Realities of Cross-Channel Attribution

The Myths & Realities of Cross-Channel Attribution

The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do? We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible […]

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How to Determine the True Value of Your Marketing Channels

How to Determine the True Value of Your Marketing Channels

Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance. It’s a bird’s-eye view of how online advertising—how each touch point—impacts customers and drives revenue for businesses. Why Last-Click Won’t Cut It Anymore The most common model used in the […]

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The Top 10 Trends in Digital Advertising

The Top 10 Trends in Digital Advertising

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform. I […]

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New Year’s Resolutions for the Savvy Social Marketer

New Year’s Resolutions for the Savvy Social Marketer

It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […]

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Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […]

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Our Top 4 Predictions for Digital Marketing in 2018

Our Top 4 Predictions for Digital Marketing in 2018

Where did 2017 go? And can you believe we’re talking about 2018 already? I guess it’s never too early to plan ahead, especially in marketing. As conferences like DMEXCO 2017 revealed, topics such as influencer marketing, attribution, and data-driven advertising remain at the forefront of advertisers’ hearts and minds. Based on current trends and industry […]

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How to Maximize the Effectiveness of Your Assisted Conversions

How to Maximize the Effectiveness of Your Assisted Conversions

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the […]

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