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Posts related to: ‘Attribution’

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Consumers double their retailer apps Shoppers are on the move, smartphone in hand. To keep pace, […]

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The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]

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4 Hurdles to Overcome in Implementing an Attribution Strategy

4 Hurdles to Overcome in Implementing an Attribution Strategy

You’ve finally figured out what attribution model is best for your organization. From here, you’ll most likely have to overcome some additional hurdles. Here are the most common things to consider in executing an attribution strategy. 1. Meet your users where they are Despite recent entrants like Amazon and Pinterest shaking up the ad tech […]

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Efficient Advertising with Privacy Protection

Efficient Advertising with Privacy Protection

Amidst a shaky GDPR rollout, we saw a number of industry changes (in addition to big shifts earlier this year) that impact measurement and tracking: Apple announced Intelligent Tracking Prevention (ITP) phase 2.   Google will roll out Parallel Tracking this fall.   Google deprecated the user ID field from DoubleClick Campaign Manager premium reports, […]

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How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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Things to Keep in Mind About Attribution Models

Things to Keep in Mind About Attribution Models

This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […]

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Attribution Rules at SMX West 2018

Attribution Rules at SMX West 2018

Over 1,000 digital marketers braved the torrential rain and weather delays to attend SMX West 2018 in the San Jose Convention Center from March 13-15. Despite a wide-ranging agenda that included artificial intelligence and voice search, the emphasis of this year’s show fell squarely on marketing attribution. Scoring Points with Attribution We all know that […]

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The Myths & Realities of Cross-Channel Attribution

The Myths & Realities of Cross-Channel Attribution

The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do? We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible […]

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How to Determine the True Value of Your Marketing Channels

How to Determine the True Value of Your Marketing Channels

Attribution. It’s one of the most important topics of 2018; many advertisers are realizing how critical attribution is when it comes to evaluating multi-channel performance. It’s a bird’s-eye view of how online advertising—how each touch point—impacts customers and drives revenue for businesses. Why Last-Click Won’t Cut It Anymore The most common model used in the […]

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The Top 10 Trends in Digital Advertising

The Top 10 Trends in Digital Advertising

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform. I […]

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