Marketing Insights
Marin Software's Official Blog

New Year’s Resolutions for the Savvy Social Marketer

New Year’s Resolutions for the Savvy Social Marketer

It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […]

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4 Important Things to Know About AdWords Parallel Tracking

4 Important Things to Know About AdWords Parallel Tracking

Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. With recent browser support and updates, there is now the […]

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A Comprehensive Facebook Campaign Structure Gap Analysis

A Comprehensive Facebook Campaign Structure Gap Analysis

Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […]

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Rethinking the Ad Tech Industry

Rethinking the Ad Tech Industry

Clutch Magazine sat down with Chris Lien, Marin Software CEO and Founder, to discuss how ad tech providers can rebound and regain advertiser trust. Confidence in the ad tech industry is rocky, and its reputation with brands is at a crossroads. Over the course of 2017 industry critics concluded that there might be too much […]

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Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […]

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The Current State of Digital Advertising

The Current State of Digital Advertising

Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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How to Optimize Voice Search Results

How to Optimize Voice Search Results

This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […]

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A Brief Guide to Advertising with Instagram Stories

A Brief Guide to Advertising with Instagram Stories

Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]

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Advice for Advertisers in 2018: Press Play on Video

Advice for Advertisers in 2018: Press Play on Video

According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […]

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