Marketing Insights
Marin Software's Official Blog

Do You Know Your Mobile Score?

Do You Know Your Mobile Score?

As mobile continues to grow and advertisers perpetually optimize ad campaigns for better performance, it becomes increasingly challenging to know what’s working and what’s not. Where should you allocate budget? Exactly how much should you be investing in mobile versus desktop? How can you further improve? We’re happy to offer customers our Mobile Scorecard, a kind […]

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How to Use Remarketing Lists for Search Ads (RLSA)

How to Use Remarketing Lists for Search Ads (RLSA)

As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of a comprehensive strategy. One of these ways is to take […]

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How to Maximize the Effectiveness of Your Assisted Conversions

How to Maximize the Effectiveness of Your Assisted Conversions

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the […]

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All the News from SMX East

All the News from SMX East

SMX East is always packed with great speakers, events, and new ideas, and this year’s conference in NYC was no exception. Marin had an awesome time hosting visitors in booth 426, and got a chance to attend sessions detailing the latest digital marketing trends and big announcements. Search marketers to rule the martech stack Scott […]

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How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […]

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How to Overcome Under-Delivery of Your Social Ads

How to Overcome Under-Delivery of Your Social Ads

Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main areas to monitor for under-delivering ads: targeting and bidding. […]

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Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Google research shows that if you’re a search advertiser, you may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone. On the other hand, if users are already familiar with your brand, they’re 20% more likely to convert. How do you get people to discover you in the first place? […]

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Showcase Shopping Ads: A Powerful Tool for the Holidays

Showcase Shopping Ads: A Powerful Tool for the Holidays

What They Are Showcase Shopping Ads allow online merchants to engage users earlier in the purchase journey, when those users are discovering what to buy and where to buy it. They also let you curate richer user experiences by letting you match broad search terms to the most relevant products—and choose exactly what images appear. […]

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Marin Masters 2017: Discovering Growth, Content in Context, and Feed Management

Marin Masters 2017: Discovering Growth, Content in Context, and Feed Management

This is the second article in a three-part series on our annual customer summit, Marin Masters. At this year’s event, our presenters explored several key advertising trends that impact digital marketers today, with a focus on driving more clicks, conversions, and revenue. Discovering Growth One of our keynote speakers, Erik Hawkins, Director of Global Product […]

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The Untapped Mobile Advertising Opportunity

The Untapped Mobile Advertising Opportunity

We’re all obsessed with our mobile phones. So obsessed, in fact, that 67% of us check our phone for an incoming call even when it doesn’t vibrate or ring. We look up to—or rather down at—our mobile devices, to the tune of almost 30,000 times a year. eMarketer provides another astonishing stat: between 2016 and […]

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