Marketing Insights
Marin Software's Official Blog

Offline Conversions: Measuring Performance of Your In-Store Transactions

Offline Conversions: Measuring Performance of Your In-Store Transactions

Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales? To help close this gap, we’ve launched Offline Conversions in Marin Social. […]

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Creative Advice for Facebook Collection Ads

Creative Advice for Facebook Collection Ads

Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of available products. Collection Ads is one such format. A Brief […]

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Facebook Flexible Placements: The Why and How

Facebook Flexible Placements: The Why and How

You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […]

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Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First Half of 2017

Hot Trends, Oldies But Goodies: Top 6 Blog Posts in the First Half of 2017

The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […]

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The Economist: Facebook Video Ads for More Subscriptions

The Economist: Facebook Video Ads for More Subscriptions

The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […]

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Facebook + Google: Bridging the Search and Social Divide

Facebook + Google: Bridging the Search and Social Divide

People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start to your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on […]

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5 Ways Retail Advertisers Can Combat 2017’s Big Challenges

5 Ways Retail Advertisers Can Combat 2017’s Big Challenges

Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more important than price when considering a purchase. Brands who play off […]

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Bright Outlook for Combining TV and Facebook

Bright Outlook for Combining TV and Facebook

Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]

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Navigating the World of Mobile Ad Networks

Navigating the World of Mobile Ad Networks

This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […]

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Key Takeaways from SMX Advanced 2017 in Seattle

Key Takeaways from SMX Advanced 2017 in Seattle

Over 1,300 people and 60 exhibitors traveled to Seattle from June 12-14 to attend SMX Advanced. This year’s event kicked off with a rooftop networking reception for SEO and SEM professionals. An overcast sky and arctic winds couldn’t dampen the crowd’s enthusiasm for topics like bidding strategies, attribution models, and audience targeting. Search and social […]

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